- Feedback Forms, business cards, flyers
- Trade shows, conferences, networking events
- Signs, billboards, marquee boards
- Banners, brochures and other materials
- Transit advertising at transports, terminals and subway
Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service. Consider the abcd brand. When people need a tissue, they are more likely to say they need a abcd than a tissue. But abcd is just one of many brands that manufacture tissues, so how did abcd become the go-to word for an entire product line? Through brand promotion. People remember the brand name through its commercials, promotions and other marketing strategies that made abcd a household name. While most companies will not achieve that level of brand recognition, brand promotion is still vital to your business. Brand promotion is done through marketing a logo, a mission statement, website and social media and even customer service. Building a strong brand requires you to be consistent in your message, in interactions with customers and in the products or services you provide. You want customers to feel as though they can rely on your company to provide exactly what they need.
Why is Brand Promotion Required?
■ Promote information related to features, prices, and special schemes of the brand.
■ Differentiate the product by convincing the customers about the unique features of the brand.
■ Create and increase the demand for the product.
■ Build brand equity.
■ Stabilize the sales affected by natural, social, or political changes.
■ Outperform the competitor's marketing efforts: In a highly competitive market, even a well-established brand has to be promoted to retain market share.
■ Build positive brand image.